A Super Fund that moves with you
The Brief
The Client required a strategy for brand activation across all channels, in order to engage their new brand and reach new audiences.
I pitched 21 ideas.
Delivered
I approached the Client directly and through a series of meetings, provided:
- A marketing assessment, incl. identification of markets
- Strategy (brand, creative, marketing)
- Presentation assets (Powerpoint)
We held a number of workshops and meetings, plus marketing analysis and interviews with industry representatives, in order to understand where the best new clients and audiences would be. From these insights, a series of decisions and corresponding strategies were presented, covering Digital, PR, Print, Advertising and Marketing activation.
