Launching a Hoverboard
The Brief
The Client required a top-level view of brand activation and engagement opportunities that would tie their launch of new product to their new brand activity throughout the next 12-24 months.
I provided top-level ideas and strategies to accommodate 360 launch possibilities and engage the audience across all digital channels with ideas that are PR-worthy and effective.
Delivered
This project was done while at Traffic (Branding agency). I provided:
- Strategy (brand, creative, marketing)
- Presentation assets (Powerpoint)
An initial kick-off brand activation strategy was presented three days after briefing based on initial marketing research and a focus group (kids between 8-14 y.0.) – The presentation lays down the next 12-24 months of communication for the brand, and how to engage with the audiences.
An initial kick-off brand activation strategy was presented three days after briefing based on initial marketing research and a focus group (kids between 8-14 y.0.) – The presentation lays down the next 12-24 months of communication for the brand, and how to engage with the audiences.
