LIGHTARC - BUSINESS INTELLIGENCE
Applying UX principles and marketing research I provided this Business Intelligence firm with a brand strategy, a new name for the business, I designed their complete new corporate ID, print and digital marketing collateral and their digital presence.
I worked closely with the Client to deliver an eye-catching, on-target presence that appeals to their current and prospective customers in tone, design and message.
PROCESS
I worked directly with the Client to deliver:
RESEARCH, PLANNING AND SPECIFICATIONS
I delivered complete sets of well-presented strategies, planning documents, guidelines and recommendations for ongoing and future work.
DESIGN, PROTOTYPES AND DEVELOPMENT
I provided the Client with moodboards and designs in prototype format for initial approvals, and then finalised the artwork, asset delivery and management of web development.
AN ONGOING PROCESS
The delivery of a UX experience for Lightarc takes a holistic approach, with KPI monitoring which will drive future tweaks and improvement of the online processes.