A VIDEO-CHALLENGE APP

Developing personas, user journeys and brand strategy to support the developers and the marketing of a video-challenge app, and to monitor its usage and early adoption.

The work I did was extensive research into the user groups, mapping out their journeys and motivations, empathy maps and profiles. I provided brand and interface design strategies to target specific outcomes, and monitored the pre-test flight, the early-adoption launch and prepared a roll-out schedule including all required assets for the App Stores and PR.

PROCESS

I worked directly with the Client to deliver:

RESEARCH, PLANNING AND SPECIFICATIONS

I delivered complete sets of target market research, motivation maps, comparative analysis of competition and lean business plan (SWOT) insights.